I'm Shane Moran, a brand strategist who helps make complex clear
Originally from Ireland and now based in Lisbon, I work internationally with startups and established businesses to introduce brands system based around, clarity, confidence, and no nonsense.
What I Believe
Creative Thinkery
I’m someone who values precision but resists over-simplification. Often we can’t put down a problem because we want it to be perfect but it’s often when we put it down and let go we’re free from the trap of perfection.
Concious Communication
I believe communication is the most sincere gift we can give anyone, it shapes how people feel, act, and understand one another. It’s function is to inspire change, so it needs to be clear, and real.
Curious Realist
I believe in looking at the world as it is – messy, contradictory, a bit mad – and using design to make sense of it. Having the “sense” to realise it’s not forever so making it the best we can in the time we have is our job.
My Background
- Studied Design for Advertising BA (hons) to learn the rules, then strategy to learn when to break them.
- Currently in Lisbon, Portugal, eu estudar e falar puco portugese.
Built a freelance career helping brands make sense of themselves through workshops, words, and design.
Worked with global clients and tiny teams alike – the common thread is clarity through conversation.
I’ve designed €140K pitches, led workshops, written brand stories, and still get excited by a good typeface.
Equal parts strategist and designer: I think with my hands as much as my head.
I like making complex ideas clear – not simpler.
Believe creativity is labour, not luck.
Believe communication is moral – it affects how people feel and act.
Believe curiosity is a discipline.
When I’m not working, I write, doodle, walk, and overthink semiotics in cafés.
- Mildly addicted to haikus, bread-making, and strange metaphors.
Often the person asking, “Does that make sense?” — not rhetorically, but because I actually want it to.
