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Brand design and strategy gives your business a competitive edge.

Great design stops thumbs from scrolling when they get to your content. Creative packaging and intuitive web design make “add to cart” irresistible. A clever logo will get your business noticed whether it’s on something as discreet as a business card or as big as a bus.

services

Brand Strategy

  • 4-9 Hours
  • Max 5 team members

Businesses with brand strategies stand out from their competitors. A brand strategy ensures that all the elements of your business brand’s visual identity work together to achieve your business’s goals. It means that your brand works harder around the clock so that you don’t have to.

 

What brand strategy can do for your business:

  • Make your brand visible and irresistible
  • Help you to define your ideal customers
  • Give you a strategic plan to find and engage with your customers
  • Visually communicate your brand to your customers with more impact
  • Provide you with an analysis of your competitors
  • Position your business to make the most of your competitive advantages

Brand Identity

Brand identity is about visually communicating your brand’s values. It ensures that everyone within your organisation knows the do’s and don’ts when it comes to using your brand’s logo, colours and fonts. It helps your business to save time and avoid confusing customers with inconsistent visual assets.

 

What brand identity can do for your business:

  • Give you a unique logo, colour palette and fonts that resonate with your customers
  • Create branding assets such as business cards, website banners, signage and any other visual assets
  • Advise you on how to use your brand identity consistently across social media channels
  • Create a set of brand guidelines for everyone in your organisation, and your collaborators, to follow

Consultancy

Get an independent perspective on your business brand design and strategy. Our consultancy service will provide you with focussed advice to address whatever your brand challenges are. 

 

These could include the following:

  • Creating brand assets for a new service or product within an existing range
  • Audit of your existing brand designs and strategies to establish new opportunities
  • Competitor analysis to identify strategic branding opportunities
  • Prioritising business goals and assessing whether your brand reflects those goals
  • Customer journey analysis to improve customer experience
  • Rebranding or designing new brand assets
frequently asked questions

FAQ

It’s intentional shaping how people perceive a business, a strong brand drives customer loyalty, trust, and commitment to your brand that propels your business to new heights.
Branding has a powerful influence on customer behaviour, tapping into their emotions and shaping their perceptions and expectations of a company and its products or services. With a strong brand, customers are more likely to choose your company over the competition, and they may be willing to pay a premium for your products or services. A consistent, compelling brand experience can also foster customer loyalty and create a sense of trust and confidence in a company, driving repeat business and positive word-of-mouth recommendations.
Branding and marketing are like two sides of the same coin, working together to build a company’s image and reputation. While branding is the foundation of a company’s identity, establishing who it is and what it stands for, marketing is the engine that spreads the word and drives customer engagement and sales. Think of branding as the personality of a company, and marketing as the voice that speaks to the world. Both are essential to a company’s success, but they serve different purposes and work in tandem to create a cohesive, impactful presence in the market.

A strong brand is made up of several key components that work together to create a memorable, impactful, and consistent experience for customers.

 

First and foremost, a strong brand has a clear and unique value proposition – it knows what it stands for and what sets it apart from the competition.

 

Second, it has a consistent visual identity, including a memorable logo and recognizable colour scheme, that is applied consistently across all touchpoints.

 

Third, a strong brand has a distinctive tone of voice in all its communication, which helps to create an emotional connection with its target audience.

 

Fourth, it has a well-defined brand personality that brings its values to life and helps customers to relate to the brand on a personal level.

 

Fifth, a strong brand has a deep understanding of its target audience and consistently delivers experiences that meet their needs and expectations.

Creating a unique brand identity is all about standing out in the market and making a lasting impression on your target audience. To do this, you must define your brand values and personality, conduct market research to understand your audience, and develop a consistent visual identity including a memorable logo, colour scheme, and typography. By combining these elements and consistently applying them across all touchpoints, you’ll be well on your way to creating a unique and recognizable brand that sets you apart and resonates with your target audience.

A company’s brand evolves over time as the company grows, expands its offerings, and adapts to changing market conditions and customer needs. It’s important for companies to regularly evaluate their brand and make updates as necessary to stay relevant and meet the evolving needs of their target audience. This can involve refining the brand’s value proposition, updating its visual identity, or adjusting its tone of voice to better reflect the company’s evolving personality. It’s also important for companies to keep a pulse on changes in the market and their target audience, and to make necessary adjustments to their branding strategy to stay ahead of the curve. With careful attention and intentional evolution, a company can ensure its brand remains strong and impactful over time.

Measuring the success of a company’s branding efforts is essential to ensure that resources are being invested in the right areas and to make data-driven decisions about future branding strategies. Some ways to measure the success of branding efforts include tracking changes in brand awareness, analyzing customer feedback and engagement, monitoring website traffic and sales, and conducting market research to gauge customer perceptions of the brand. Additionally, companies can measure the return on investment of specific branding campaigns by comparing the results to the resources invested. By regularly monitoring and measuring the success of branding efforts, a company can make informed decisions and continually improve its brand over time.

Yes, branding can be a powerful tool for a business to compete in a crowded market! A strong, unique brand sets a business apart from its competitors and creates a memorable, recognizable image in the minds of its target audience. This can help a business to stand out, attract new customers, and build loyalty among its existing customers. Additionally, a well-executed branding strategy can help a business to differentiate its offerings, convey its values, and establish a clear and consistent image in the market, which can all contribute to increased competitiveness. Whether it’s through a standout visual identity, a memorable tagline, or a distinctive tone of voice, branding can play a significant role in helping a business to succeed in a crowded market.

Branding has a major impact on a company’s reputation, as it directly influences the way the company is perceived by customers, partners, and other stakeholders. A strong, consistent brand image can establish a company as a trusted and reputable leader in its industry, while a weak or inconsistent brand can harm the company’s reputation and make it difficult for the business to build trust with its target audience. By consistently delivering on its brand promise, a company can establish a positive reputation that supports its long-term success. On the other hand, if a company fails to live up to its brand promise, it can quickly damage its reputation and undermine its ability to succeed in the market. Simply put, branding plays a critical role in shaping a company’s reputation and determining its success over time.