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Case Study: OnCorporate

Transforming uncertainty into trust.

Client Business Problem:

  • Underperforming Digital Presence – A stagnant website failed to convert visitors, costing valuable leads and revenue.
  • Trust Deficit – The brand lacked authoritative positioning, making it difficult to stand out in a competitive market.


Audience-level challenges:

  • Relocation Uncertainty – Target clients planning retirement/moves to Portugal struggled with navigating the unfamiliar, culture,  financial landscape, and lack of trust in OnCorporate; translating to creating hesitation and distrust.
  • Brand Strategy
  • Brand Identity
  • Consultancy

Outcome

UX Overhaul
Redesigned the website with intuitive navigation and clear service hierarchies, ensuring expats could instantly find answers to Portugal-specific accounting needs (e.g., tax residency, NHR benefits).

Localised Authority Cues

Featured team photography and bios to humanize the brand, paired with certifications/logos (e.g., CPA, STEP) to reinforce expertise.
Added client testimonials and case studies highlighting cross-border financial success stories.

Conversion-Focused Content

Created dedicated service pages for expat pain points (e.g., “Retiring in Portugal: Tax Guide for Expats”) with clear CTAs for consultations.
Implemented a multilingual toggle (English/Portuguese) to reduce friction for global audiences.

SEO & Performance Boost

Optimized load speed for international users and targeted keywords like “accountant for expats in Portugal” to attract high-intent traffic.

What the client got:

  • Market research & competitor Analysis
  • Communication Strategy
  • Complete Brand Identity
  • Social Media Assets
  • Photography
the results
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“Working with Shane transformed our online presence and got it to match our tribe. We moved our brand in the direction we always wanted and the site turned into a better sales tool to help expats. The strategic approach made complex financial services feel simple and trustworthy. Within months, we saw a 25% increase in inquiries from retirees moving to Portugal—and finally stood out as the authority we knew we've always been.”

João Quintella, Director of marketing

What I learned from this project:

  • Good briefs save
  • Transparency, patience and over communication saved this
  • Expand offer to over time
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