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Shuka Brand Bureau

At Shuka, I helped fintech and crypto clients translate their ambition into relevance—positioning them for European growth with clarity, courage, and cultural nuance.

Client Business Problem:

  • Clients struggled to connect with European and US markets.
  • Lack of clarity on how to position products across diverse segments.
  • Needed brand strategy that aligned business goals with customer expectations.


Audience-level challenges:

  • Audiences unsure how to engage with complex fintech/crypto offers.

  • Cultural disconnect between brand voice and market expectations.

  • Distrust and noise in a saturated digital landscape.

  • Brand Strategy
  • Brand Identity
  • Consultancy

Outcome

Client Business Problem:

  • Clear brand architecture and positioning across multiple products.
  • Cultural storytelling aligned with market needs and investor expectations.
  • Upsold a €22k project by reframing value through strategic insight.

What the client got:

  • Brand Workshops
  • Competitor Analysis
  • Research Projects
  • Deliver Brand Strategy
  • Brand Audit & Comp Review
the results
a element of fractal branding to communicate how the brand shows up as the leadership, the clients, culture, the business offer and how it's communicated by the brand
another ai image used in a workshop for fintech, finding a diamond amidst the rough
ai images really helped when leading workshops to engage and define culture.
using whatever tools we can to hook our stories and connect insights with business goals

“Shane worked with us at Shuka as a brand strategist on two key accounts, where he demonstrated a gift for storytelling and seamlessly weaving narratives into compelling presentations. He led research projects, delivered outstanding presentations, and communicated effectively throughout. Shane is easy to work with, exceptionally committed, and consistently solution-oriented. I would highly recommend him to anyone looking for a talented and reliable brand strategist.”

Ivan Vasin, Partner, Creative Director at Shuka Design

Competitor Analysis, Audience Break Down and Brand Architecture

Insights, Research and Storytelling

What I learned from this project:

  • Great strategy needs relentless clarity, especially across cultures.
  • Overcommunication is underrated—it builds trust and momentum.
  • Ask early, ask often, and never underestimate the power of a good question.
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