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Case Study: Tirecheck

Curious problem solvers simplifying transportation

Client Business Problem:

  • Unsustainable Pricing Competition – Profit margins were eroding due to intense market price wars.
  • Scalability Issues – Each new client required a fully customised service, limiting operational efficiency.


Audience-level challenges:

  • Regulatory Pressure – Strict EU legislation mandated full industry compliance by 2023, accelerating adoption challenges.
  • Brand Strategy
  • Brand Identity
  • Consultancy

Outcome

€20 million annual turnover business got a brand refresh. 

Brand and product architecture applied to new website with international trade show success.

What the client got:

  • Market research & competitor Analysis
  • Complete Brand Identity
  • Brand Guidelines
  • Social Media Assets
  • Brand Audit & Comp Review
  • Exhibition Design
  • Copywriting
  • Videos for blogs & social media
  • Photography
  • Brand Strategy
the results
Tirecheck exhibition design
Shane Moran - Architect of Brands tirecheck-brand 2
Shane Moran - Architect of Brands tirecheck-brand 5
Shane Moran - Architect of Brands tirecheck-brand 6
Shane Moran - Architect of Brands tirecheck-brand 7
Shane Moran - Architect of Brands tirecheck-brand 8

“For two the past couple of years, Shane has been instrumental in helping us reshape our brand, Tirecheck. Thanks to his expertise and guidance, we've developed a brand identity that better reflects our commitment to our customers and our drive for excellence.”

Michael O’Dwyer, CEO

What I learned from this project:

  • Good briefs save
  • Big clients have the same problems as small clients but they have the resources to solve them
  • Decisions backed by research win the day – peppered not hammered
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